Article 11/10 - "IT WAS OUT", "NO IT WAS IN"

http://blogs.wsj.com/numbersguy/sports-make-final-call-on-technology-1292/

This article from the Wall Street Journal talks about the accuracy of technology used to measure where balls land in sports. The article specifically focuses on a company called Hawk-Eye which is used in many sports including tennis and soccer. The technology is used in situations in tennis when it is too close to call whether the ball was out, and in soccer when it is too close to call whether the ball crossed the goal line. In both situations the technology is very beneficial and trusted by most officials. The only problem is that because of how realistic the replays look to viewers, it is accepted that it is exactly where the ball landed. Overall this technology has a very slim chance for error and is widely accepted in many different applications. The purpose of this article is to inform readers about the growing use of technology to aid calls in sports. The intended audience is those who are interested in this subject or just sports or technology in general. The author of this article establishes very little ethos through being a credible writer on the Wall Street Journal, logos through different quotes and statistics from Hawk-Eye and other researchers, and pathos by presenting the article in such a way that is easy and relatable. We can all think of a game or match where no one was 100% sure whether that ball crossed the line and that's hopefully where this technology will help.